![]() ![]() We work on the basic premise that anyone who walks in wants to walk out looking and feeling good.Ĭustomers online will receive some brief correspondence in preparation to an item being despatched, if only to confirm certain details such as fit, sizing, shrink & stretch. Opinions on fit and suitability are honest and we invest time and effort into assisting in the correct choice. For those wishing to browse quietly, discretion is the word although a helping hand is available should it be required. For those who would like to converse sharing knowledge and thoughts or just shoot the breeze, we are happy to oblige. Our intention is that everyone is made to feel welcome, unrushed and at ease. In the end, this is no hard-sell retail outlet. These close relationships arebest demonstrated by our collaborations: most recently, there have been the Iron Heart x Rivet & Hide 21 oz jeans in the 666 fit, the Pure Blue Japan x Rivet & Hide 24oz in the 011 fit, and the 3sixteen x Rivet & Hide 15 oz slim tapered with left hand twill - plus a service boot with the legendary Viberg Boot Company. And we maintain the quality of our stock through regular visits to the brands - by myself and my partner, Junior - to view and select new stock, discuss future projects and upcoming ideas, and to have a bit of fun and conversation with the great people we work with. We pick each piece in the store on the merit of its specific qualities and attributes. And I decided I wanted to bring these brands to the UK and I wanted to open a store that would demonstrate the pinnacle of what’s out there, both in vision and construction. And to some great stores selling brands like The Flat Head, Iron Heart, Pure Blue Japan and 3sixteen. I’d been fortunate enough to travel extensively for work, with plenty of downtime in great cities such as Tokyo, Osaka, New York and San Francisco. A personal, for-those-in-the-know project. The mission was to offer notoriously difficult to source garments in denim and casual-wear from the best manufacturers, whoever and wherever they may be, and to match it with a level of customer service that would equal the quality of the garments themselves. And this is where I decided to open the first Rivet & Hide brick and mortar store in March of 2014.īack in the summer of 2012, the online store was launched from my small West London home, where I used the spare closet as a stock room. This is an area where those in the know come for speciality goods and services of a superior standard. ![]() This is not a tourist area, nor is it overtly ‘hip’ in the vein of the East End or conspicuously wealthy like neighboring Mayfair. Here, you’ll find leather workers, bespoke tailors, a luthier and guitar shop, a custom cycle store, a boutique hotel or two, a cigar supplier, a wine merchant, and any number of small cafes, bars and restaurants. Once the haunt of literary greats and the scene of many a wild and debauched adventure, the area is now home to a growing number of independent shops and businesses. By Danny Hodgson of Rivet & Hide – Purveyors of the finest denim and quality menswear Who we are: The Story of Rivet & Hide Set a stones throw from the hustle of Oxford Street in London’s West End is a hidden gem of an area known as ‘Fitzrovia’.
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